The Great Coffee Heist

Nespresso Campaign

Nespresso is heating your screens and love of coffee with the launch of its latest campaign featuring global brand ambassador George Clooney as « Detective George. » This cinematic whodunit-style advert also stars Eva Longoria, Camille Cottin, and Kim Go Eun, combining intrigue, charm, and sophistication to spotlight Nespresso’s exquisite coffee offerings.

Client :Nespresso
Agence :McCann Paris & New York
Rôle :Direction artistique / roughs
Co DA Sonia Presne, Johanna Morais
CRMaria Sofia Mormile
DCVincent Rebouah
ECDNeil Ward-Baskin
DirectorGrant Heslov
PhotoMark Peckmezian
KV Teaser

Who’s wearing this mysterious mustache, and more importantly, what is he drinking? Judging by the generous crema, it must be a Nespresso coffee. #StayTuned to join the Great Coffee Heist.

Film The Detective

One train, a group of coffee-obsessed suspects, and clues leading to an unforgettable taste. Witness yourself, how the Detective solves the most iconic coffee case.

Videos Teasers

The Detective, the Heiress, the Sous-Chef, the Chef… And one unforgettable taste they’re all after.​ Take a sip, and #JoinTheCoffeeHeist.

Global Campaign KV

A Nespresso coffee robbery, coffee-obsessed characters, and the greatest coffee detective on the case.
#JoinTheCoffeeHeist and discover the full story.

Starring George Clooney, Eva Longoria, Camille Cottin, Kim Go-Eun

The Detective

The Detective, who prefers his Nespresso coffees black and intense. He seems like the perfect person to solve the case… but will you dare enter his office for an espresso?

The Heiress

The Heiress who believes every moment calls for a coffee or a decaf. She seems like the perfect target for a coffee heist… but can she safeguard her prized Nespresso capsules?

The Chef

The Chef, who never misses a chance for a smooth, creamy Nespresso coffee with the perfect touch of milk. Can you resist the temptation of her secret coffee vault?

The Sous Chef

The Sous Chef, discreet and leaving almost no trace, except for the clink of iced coffee. She seems like the perfect partner for the crime… but will you catch her?

The characters

Generous, rich, and oh-so-smooth. Are we talking about our chef or the unforgettable Nespresso coffee?

Being cool means no words are needed. Just like the heiress here, and her perfectly chilled Nespresso iced coffee.​​

Intense, strong and… often short. Are we talking about the Detective, the Chef or of Nespresso’s black coffee ?

The Detective's office

The Detective is on his mission to solve the mystery and catch the robbers of the precious Nespresso jewels.

The Motives

When it comes to the unforgettable taste of Nespresso coffee, everyone is a suspect. Who will the Detective unmask?

Coffeedential

A most interesting profile… highly sought after since 1993. Check out the iconic Arpeggio.

The Jewels

Some choices are just simple. Get your most treasured cup of Nespresso’s coffee and keep it safe.

I'm not dramatic

Behind every great heist is a great team—and coffee to match. Step behind the scenes and see how it all came together. 

for every mood

The Chef never knows how she’ll feel in today, but she can be sure there’s a Nespresso cup that fits perfectly.​

Compostable KVs

Nespresso’s unforgettable taste, now available in paper-based, compostable capsules. ​

#GeorgeClooney @evalongoria
#CamilleCottin @ggonekim
#JoinTheCoffeeHeist

Classic VS Compostable

The case is closed! With compostable capsules, you can enjoy the same unforgettable taste of Nespresso coffee.

Compostable & recyclable

The Detective found it, the Chef tried it, and the Heiress composted it… Now it’s your turn to taste it.​

POV: you found a lot of Nespresso’s coffees and compostable capsules… but so did your friend. Who’s now your best friend.​

All evidence points to Nespresso’s capsules being recyclable. Case closed!

Carousel Big Picture

Revelation of clues and stolen treasures through a suspect board in the detective’s room.

Nespresso Pro KVs

In your hotel or restaurant, treat your guests like stars. Create excellence behind the scenes. Take a sip and understand the power of unforgettable taste. Offer the perfect treat to your guests with our barista-like coffee and milk recipes delivered by the Aguila machine. Who is the real star?

Print board game

An unexpected double page that is actually a real game you can play, to increase engagement & storytelling around coffee.

OOH & Outdoor