Nespresso coffee is the catalyst that encompasses a whole, common summer experience. At the core of the campaign, the Hero film, where a sip of Nespresso encapsulates a dynamic sequence of memories around the Mediterranean, all painted in glamourous Pantone colors.
Each of these memories is then unfolded and amplified across other assets, creating a common and shareable thread, an interconnected narrative.
In this asset, we walk through a long buffet in the middle of a garden that changes at every cut, showing different Mediterranean destinations. Various iced coffees are displayed, as well as a tumbler, an ice cube tray and, last but not least, the coffee machine.
