Nespresso coffee is the catalyst that encompasses a whole, common summer experience. At the core of the campaign, the Hero film, where a sip of Nespresso encapsulates a dynamic sequence of memories around the Mediterranean, all painted in glamourous Pantone colors.
Each of these memories is then unfolded and amplified across other assets, creating a common and shareable thread, an interconnected narrative.
In this asset, we walk through a long buffet in the middle of a garden that changes at every cut, showing different Mediterranean destinations. Various iced coffees are displayed, as well as a tumbler, an ice cube tray and, last but not least, the coffee machine.
To play games at the beach it’s a summer must… except we don’t always win.
When at the beach you would do anything to get the lifeguard’s attention… and you have just the thing.
An animated loop with NespressoxPantone accessories that appear and disappe
For this memory, we explore our Iberian universe through a touristy yet authentic object—the panoramic telescope—to find typical and unique spots to enjoy the limited edition Nespresso coffee.
In summer, you can meet your summer crush…
